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Under Armour
THE BACKGROUND
Intersport’s relationship with Under Armour began in 2008 with the brand’s sponsorship of the All-America High School Football Game. A world-class athletic apparel brand with a reputation for innovative products that make athletes better, Under Armour’s new core target market has become the 16-20 year old team sport athlete.
THE CHALLENGE
After a decade of successful partnership building the most prestigious achievement and all-star experience in high school football, Under Armour and Intersport wanted to use the model to expand into other sports, while bringing all grassroots initiatives under one umbrella.
OUR SOLUTION
UA Next® – a platform launched in 2021 featuring thousands of athletes competing in football, volleyball, and basketball across dozens of regional camps, competitive circuits, and premier experiences like Elite 24 and the All-America Game.
All supported by a digital content hub and network of social media channels that democratized the UA Next platform for aspiring athletes everywhere.
RESULTS
The success in North America led the brand to launch UA Next initiatives globally, including a new athletic performance testing center within their London store for young athletes.
Content captured at these events continues to generate millions of impressions annually through earned media and UA Next’s owned social platforms, which collectively have nearly 500,000 followers.
UA Next is now the focal point of the Under Armor “Protect This House” campaign.
Of impressions generated annually through earned media
followers on combined social channels
