World Champions Cup
September 20, 2025
7-Eleven and Speedway
September 24, 2025
Association of Pickleball Players
THE BACKGROUND
The Association of Pickleball Players (APP) was founded in 2019 and serves professionals, senior professionals and amateurs in the fastest growing sport in the USA – over 50 million Americans have played in the last year.
THE CHALLENGE
With pickleball growing and evolving at incredible speed, the APP needed to better understand where the best business opportunities lie, and how to maximize them to create a platform for the pickleball community.
OUR SOLUTION
We needed to begin with understanding those who play the sport. So we developed primary research with players to enable us to size this new market, then leveraged our existing partner YouGov’s syndicated database to provide a wide array of rich demographic and psychographic data about the target.
This research helped us refine our business and sponsorship sales strategy and unearth a key insight: the pro game was not driving amateurs to play. In fact, they rarely watched pros on TV.
As a result, the APP shifted their strategy and name to reach players of all levels, putting the APP in a unique position to build a successful platform for the entire community.
RESULTS
It’s too soon to measure the performance of this new long term platform, but high levels of client satisfaction have been achieved - and the sport of pickleball is just getting started!
Data is currently being used across multiple sales opportunities to identify other potential tour partners/sponsors.
Adult Americans have played pickleball at least once in the past 12 months making this one of sports greatest opportunities.
