Under Armour
September 25, 2025
Chase Sapphire Reserve
THE BACKGROUND
In its 15th year as a presenting sponsor at Sundance – a tentpole event for the brand – Chase Sapphire Reserve strives to reimagine the cardmember experience by creating unique, exclusive touchpoints with cardmembers.
THE CHALLENGE
Showcase Chase Sapphire Reserve as a premium lifestyle brand, not just a card with rewards, by connecting it to the premium celebrity and creative story at Sundance 2025.
OUR SOLUTION
Own every moment with a best-in-class hospitality lounge, a 5-day Tavernetta restaurant pop-up that brings the la dolce vita style to Park City, celeb-filled daily film panels, exclusive cardmember packages and must-attend parties, plus a Brim Bar activation where cardmembers could design a custom western hat - a fashion exclusive that had everyone talking – and walking – the brand.
RESULTS
Chase Sapphire Reserve was rated top sponsor by 2025 Festival visitors. Based on the Sponsorship performance summary provided by the Sundance Film Festival Organization.
Aided sponsor awareness
Top experience enhancer
Perceived cardmembers received more benefits than the average Festival attendee
Participated in Chase Sapphire programs and/or activations
Higher lift on brand consideration than the local market
