our history

The College Basketball Half-Time Stories was created and aired on ABC Sports.

Launched the College Slam Dunk and 3-Point Championships – a TV staple of championship weekend that continues today.

“March Madness” was trademarked

Launched the Arete Awards, inspired by Ken Venturi’s legendary 1964 U.S. Open win

Created and launched the State Farm Women’s Hall of Fame Tip-Off Classic to support the construction of the Women’s Basketball Hall of Fame in Knoxville, Tenn.

Created the Double Eagle Club at Augusta National – the first corporate hospitality facility permitted at the Masters Tournament.

Captures the only footage of the infamous attack on Nancy Kerrigan at the U.S. Figure Skating Championships while onsite filming a documentary

Secures broadcast rights for the NCAA Men’s Golf Championships (1994–1996), including Tiger Woods’ iconic 1996 win

Intersport officially launches what is now our Agency Services group, debuting with experiential marketing work for General Motors

Creates, produces and distributes the first-ever coverage of live sports on a mobile phone platform - The March Madness Tournament Center on Sprint.

Creates Steal a Base, Steal a Taco for Taco Bell – the longest running brand-owned promotion in sports history.

Pioneered launching Sprint Mobile branded content within MySpace, Facebook, and YouTube

Creates the High School Football All-America Game to launch Under Armour’s now strong presence in youth sports.

Produces award-winning documentary Truth In 24, chronicling Audi racing team’s attempt to win a record fifth consecutive 24 Hours of Le Mans.

Debut of the NFL Championship Chase, an annual series that tells the stories of the players and teams competing for the Lombardi trophy.

Reimagines KPMG’s digital sports presence with the launch of @MickelsonHat

Utilizes live drone coverage – a first ever in sports television production – for the debut of the OfficeMax Hockey City Classic at Soldier Field.

Brokers and activates JPMorgan Chase’s PGA of America sponsorship.

Helped launch Quicken Loans’ Hole-in-One Sweepstakes—the largest consumer promotion in golf.

Supports KPMG’s creation of the Women’s Leadership Summit at the PGA Championship

Forms an official partnership with the renowned James Beard Foundation to become the official television, streaming and content provider and sponsorship sales and activation agency of record.

Creates the IDEAL National Championship for IDEAL Electrical to build national awareness of the need of for skilled tradespeople across America. Later evolved the platform into the Elite Trades Championship Series, now owned and operated by Intersport.

The Fort Myers Tip-Off was held as our first set of men’s regular season games.

The James Beard Foundation made its first national broadcast in more than 20 years.

Produces the first college basketball docuseries for ESPN+ “Earn Everything”. The eight-part, all-access series followed the Duke Men’s Basketball team and Head Coach Mike Krzyzewski preparing for the 2018-2019 college basketball season.

Creates and produces the 3X3U National Championship for Dos Equis at the Final Four, becoming the first-ever collegiate 3-on-3 tournament with a cash prize – and the single-largest gathering of NBA draft-eligible talent leading up to the Draft.

Launches the Rocket Mortgage Classic – the first fully sanctioned PGA TOUR event in the city of Detroit. Recognized as the most awarded event during the 2018-19 PGA TOUR season, including “Best Special Event” “Best Tournament Sales” and the “Fair Way Award” for its diversity and inclusion initiatives. Intersport remains the tournament operator to this day.

Establishes THE JOHN SHIPPEN – the first all-black professional invitational for the PGA TOUR and LPGA TOUR, named after the first American-born golf professional and the first black golf professional. It expanded representation connected people of color with resources for a career in sports business.

Acquires The Association of Pickleball Players, establishing Intersport as a global leader in the emerging sport of pickleball.

Secures landmark broadcast deals with CBS Sports and ESPN for The Association of Pickleball Players, bringing the world’s fastest growing sport to millions of fans – with a combined 20 hours of televised coverage and 200+ hours of livestream coverage for all 2023 Tour events.

Creates and launches the PGA TOUR-sanctioned World Champions Cup, a global team competition designed to expand golf’s global reach – airing in more than 170 countries and territories in partnership with ESPN/ABC.

Relaunches the Women’s College Basketball All-Star Game on ESPN2 to spotlight the country’s top 20 players, securing WNBA legends to serve as coaches for the annual showcase in the host city of the NCAA Women’s College Basketball National Championship.

The World Champions Cup was recognized by Sports Business Journal as a finalist for the 2024 Sports Breakthrough of the Year Award.